Sundance, Bleeding At The Box Office, Tunes Into Online Audiences

Katheryn Thayer, Forbes Staff  (Repost from

The Sundance Film Festival is devoted to discovering and developing independent artists and audiences– so it’s time to embrace digital markets. As box office revenues stay low, the best bet for buoying independent films & filmmakers is to get them online.

In a New York Times piece published last week, Brooks Barnes and Michael Cieply noted that the Sundance Film Festival has steadily lost box office steam since its 2006 heyday, and that we can expect this year’s films to take in about a third less at the box office than 2006′s films did. Barnes and Cieply note that digital-leaning distributors like Magnolia, IFC and Radius-TWC have become the most active buyers and that it’s likely this year’s films will get more digital distribution than theatrical distribution.

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